Beeyyond Cool

This article talked about cool; what is cool, who is cool, how can one spot or be cool? It also seems that there are no clear cut answers to these questions either. This article specifically dealt with which shoes were cool at certain points and the people who buy them. These coolhunters go to the most fashion forward / larger populated cities and study the people that go in and out of the stores seeing what they do or do not buy and from time to time testing or interviewing people they think look cool to determine whether or not their products are a hit or bust. It's an interesting concept. Everyone has seen the cool kids at school sporting some accessory and then trying convince their mothers to take them to the mall to go and get it too. However, most of the time, those kids are not the cool kids who started the trend, they are the early followers from which everyone else follows behind. Usually, by the time everyone else has jumped on the bandwagon and bought whatever it is they think will make them stand out as fashionable the originators will be bored and begin the search again for the next hot thing. We who are not deemed cool or fashion forward, in essence the followers, are at the mercy of the cool people and we just have to go with their flow because there will always be that next hot thing for someone to find and make trendy, for someone else to see and think that they too must have it until everyone has it and then the people who started the chain reaction find something else for us to all run out and buy.