Cool-Hunting.

This article made me laugh, honestly. It had a lot of valid points, though. Baysie and DeeDee seemed about as real as reality TV, so they have to be supercool and know how to find "cool."

People want to know what is in, and what isn't. To find out, everyone goes on "coolhunts" from time to time, and everyone's coolhunts are a little different. "Cool" is such a relative term when talking about temperature - let alone when trying to describe something as "the next big thing." Things that I think are cool are not going to be the same thing someone else thinks is cool. And some things that people think are awesome, I do not understand. For example, I will NEVER understand why girls think it's a good idea to have a big messy bun right on top of their heads. But so many people do it, so it MUST be cool, right? Sure, it is for them - not for me. (If you're reading this and you're one of those girls, please don't take offense. I'm just not "cool" enough, I guess.)

I love that cool works up a ladder instead of trickling down. It starts with kids on the street doing something out of the ordinary, and then moves on up. This is so true. Someone does something unique or original, and then everyone wants to be unique with them (oxymoron). So in a way, being cool is just being collectively original.