The Cool Hunt

This article brought an entirely new side of the business world to my attention. I knew there was research and surveys done frequently to find out what people are interested in, but I never knew there were actual "cool-hunters". As I read the article, I felt like it never explicitly stated why things are considered "cool", just the fact that some things are cool and some things aren't. It's almost described as this random phenomenon that catches on and is extremely contagious. I liked the anecdote about the suede slippers that weren't selling well at all, but suddenly people in Soho thought they were cool, and then the shoes ended up becoming best-sellers. There really seems to be some innate sense of what is cool, as described in the article. Somebody looks at something and decides it has qualities that they like, and much of the population seems to agree for some reason. I think it's funny to see all the new trends that come and go, and I've definitely participated in some regretful ones, but then again, it seems like everybody does at one point.